[Day 70] The IKEA effect and the writer’s disillusion

I have just finished reading Dan Ariel’s book “Predictably Irrational” and it haunts me. The ideas he presented in the book are not new, but it was fascinating in a way that he found a way to measure things so abstract such as distrust, honesty, and the effect of horniness on our decision making. One of the things that made me think about a lot in this book is the IKEA effect.

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[Day 70] The IKEA effect and the writer’s disillusion